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Case studies:

Schnucks

A new focus for grocery

Explore how we helped Schnucks unlock the potential of one of their most valuable assets: Loyal customers

A new focus for grocery
A new focus for grocery
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Challenge

Strategies for the future shopper

Design and development of a top rated grocery rewards application was just the beginning of a longer term strategy for Schnucks Markets. As part of the rapidly changing grocery category, disrupted by competitors and evolving customer expectations, Schnucks goal was to create a frictionless virtual and in-store experience and a cohesive experience across the omni channel.

Outcome

Prioritizing customer and business outcomes

We started with a digital strategy planning and discovery to identify all opportunities for growth and evolution for the Schnucks customer experience. From there we developed a list of priorities and leaned into the mission of building an effective loyalty and rewards program to grow deeper engagement with their customers with a focus on:

  • Increase Revenue (basket size, shopping frequency, margin)
  • Provide Convenience
  • Personalize Savings
  • Increase Loyalty

Aligning business and operations goals and objectives we then mapped out a maturity model to create a scalable integration and implementation plan from physical to digital and all of the touchpoints in between.

Approach

Idea to implementation

  • Refocused digital strategy around business-led objectives
  • Performed an omni-channel strategy and roadmap
  • Conducted loyalty partner assessment and strategy
  • Re-implemented branded mobile app (iOS & Android)
  • Designed a new consumer-facing mobile UX
  • Created a vision for digital signage ecosystem

See how we did it

“As our consumers have changed, as our company has changed, we needed to make sure our mission of nourishing people’s lives has evolved.”

 – Ted Schnuck – Vice President, Schnuck Markets, Inc.

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