A New Focus for Food
Explore how we helped Schnucks unlock the potential of one of their most valuable assets: Loyal customers
Overview
Design and development of a top rated grocery rewards application was just the beginning of a longer term strategy for Schnucks Markets. As part of the rapidly changing grocery category, disrupted by competitors and evolving customer expectations, Schnucks goal was to create a frictionless virtual and in-store experience and a cohesive experience across the omni channel.
Results
Solutions
Purpose-Built Products
- Mobile applications and experiences
- Full lifecycle product development
- Back-end platform dev and integration
- Advanced automated deployments
Emerging Experiences
- 360 experience integration
- Connected spaces
- Augmented reality
- Virtual and Metaverse experiences
Unified Commerce
- Headless commerce architecture
- Personalization and loyalty
- Retail and POS transformation
- MarTech optimization
Advanced Operational Intelligence
- Customer and market insights
- Workforce productivity
- Data and technology
- AI adoption and advancement
Capabilities
Strategic Planning & Consulting
- Business and technology mission alignment
- Product vision, planning and management
- Tech and platform assessments
- Organizational and financial modeling
- Partnership criteria, vetting and selection
Research and Insights
- Target- and existing-user research
- Stakeholder interviews
- Operational and digital friction mapping
- Competitive research and benchmarking
- Product and marketing growth analytics
- Industry and tech insights
User Experience Design
- Conceptual art-of-the-possible visioneering
- Product UX and interface design
- Product guidelines and design systems
Development and Integration
- Agile software development
- Agile team transformation training
- Dev Ops | Platform engineering | Infrastructure as code
- 3rd party platform integration Labs-as-a-Service
As our consumers have changed, as our company has changed, we needed to make sure our mission of nourishing people's lives has evolved.
Challenge
Prioritizing customer and business outcomes
We started with a digital strategy planning and discovery to identify all opportunities for growth and evolution for the Schnucks customer experience. From there we developed a list of priorities and leaned into the mission of building an effective loyalty and rewards program to grow deeper engagement with their customers with a focus on:
- Increased Revenue (basket size, shopping frequency, margin)
- Provide Convenience
- Personalize Savings
- Increase Loyalty
Aligning business and operations goals and objectives we then mapped out a maturity model to create a scalable integration and implementation plan from physical to digital and all of the touchpoints in between.
Approach
Idea to Implementation
- Refocused digital strategy around business-led objectives
- Performed an omni-channel strategy and roadmap
- Conducted loyalty partner assessment and strategy
- Re-implemented branded mobile app (iOS & Android)
- Designed a new consumer-facing mobile UX
- Created a vision for digital signage ecosystem
Outcome
Prioritizing customer and business outcomes
We started with a digital strategy planning and discovery to identify all opportunities for growth and evolution for the Schnucks customer experience. From there we developed a list of priorities and leaned into the mission of building an effective loyalty and rewards program to grow deeper engagement with their customers with a focus on:
- Increase Revenue (basket size, shopping frequency, margin)
- Provide Convenience
- Personalize Savings
- Increase Loyalty Aligning business and operations goals and objectives we then mapped out a maturity model to create a scalable integration and implementation plan from physical to digital and all of the touchpoints in between.
