Navigating Compassionate Care
Easing the burden by taking patient experiences at St. Jude Children’s Research Hospital from paper to pixel.
Overview
Our goal was to help St. Jude better prepare families for what they are going through, reduce their stress, and provide a feeling of belonging to make navigating St. Jude something they don’t have to think about. To enable them to focus on what matters- their child and getting the medical attention needed. The end solution digitized several analog processes and streamlined the coordination of logistics across multiple departments such as travel, housing and clinic scheduling. Patient families can not only manage their daily schedules and care team, but they also have quick access to important information and the ability to get step-by-step directions to any point on campus. We also brought St. Jude’s vast content library of important information into the application to be displayed in a purposeful, targeted manner.
Solutions
Purpose-Built Products
- Mobile applications and experiences
- Full lifecycle product development
- Back-end platform dev and integration
- Advanced automated deployments
Capabilities
Strategic Planning & Consulting
- Business and technology mission alignment
- Product vision, planning and management
- Tech and platform assessments
- Organizational and financial modeling
- Partnership criteria, vetting and selection
We believe that technology can either further complicate things or it can be the single thing that provides reliability and delight. We choose the latter.
Challenge
Creating a digital experience as personalized as St. Jude’s care
Childhood cancers are rare, complex diseases that can develop at any time. Discovering that your child has cancer is devastating. St. Jude aims to bring hope back to parents and patients, advancing cures through research and treatment.
We were tasked with delivering technology that helps St. Jude better prepare families for what they’re going through. Reduce their stress. Nurture a feeling of belonging by making their visits to St. Jude intuitively easy. One less thing to worry about. We wanted patient families to be able to focus only on what matters – getting their child the medical attention needed.
Approach
Fusing a diverse range of skill sets
We began by creating personas, including empathy maps, mindset maps, technographics and journey mapping. Having established the digital strategy, we then built the mobile app, allowing for possible additional digital opportunities such as AppleTV and iPad initiatives.
This approach utilized a variety of our skill sets:
- Strategic planning
- Research and insights
- Design
- Development and integration
- Environment transformation
- Digital experience modernization
- Personalization
Outcome
Delivering care journey access from anywhere
Our mobile app solution digitizes a number of analog processes. It streamlines the coordination of logistics across multiple areas, including travel, housing and clinic scheduling. Patient families can easily manage their daily schedules and care team. They have quick access to important information and step-by-step directions to any point on campus. We also incorporated St. Jude’s vast library of important information into the app, enabling content to be displayed in a purposeful, targeted and helpful manner.
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